Beamr Imaging Ltd. Image Science Company Demonstration Video










Beamr services the biggest telcos and OTT video service providers as the leading developer of content-adaptive encoding and video optimization solutions that enable high video quality, high compute performance, and very high bitrate efficiency for cable cos, OTT content distributors, TV networks and video streaming platforms. Backed by 44 granted patents, Beamr's perceptual optimization technology works natively inside our HEVC and H.264 codecs. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables the full original quality to be delivered at very low bitrates. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

The video technology Beamr developed for our codecs are covered by eleven International patents that are a part of the 44 total patents the company holds that cover our breakthrough video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for video distributors, streaming video distributors, and CDNs. With compute efficiency being an essential goal, video architects must be prepared for advanced entertainment content, by embracing new technologies, capabilities, and codecs such as HEVC, HDR, and 4K.

The Beamr perceptual quality measure is based on a proprietary, low complexity, highly reliable, perceptually aligned quality metric that is covered by thirty-three granted patents. The existence of this special quality measure enables controlling a video encoder to output a stream with the maximum compression possible while maintaining the original video resolution, format and visual quality. This feat occurs by controlling the compression level of each frame in the video sequence in such a way that it is compressed to the maximum while producing a visual result that is the same as the quality that was originally specified.

Routinely, quality claims are made by vendors and service providers, yet the methodology for verifying them are rarely disclosed. At Beamr, we checked our perceptual quality using a known International standard that gives Beamr customers the confidence to accept Beamr perceptual optimization technology. When Beamr Imaging viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This fact has been verified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Check out beamr.com to discover how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.

At NAB 2019, Beamr demonstrated with Intel a silicon powered CABR solution, where for the first time, streaming video distributors and 5G telco services will be able to use multi-access edge computing to deliver the density, cost, and bitrate efficiency needed for high-volume applications like game streaming, 5G connected autonomous cars, real-time live sports streaming, VR, or any use case where high video quality at the lowest bitrate is needed. For platform engineers, silicon accelerated CABR allows new product frontiers for demanding applications such as video editing and publishing on the latest generation of mobile devices, tablets, and desktop computers.

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